Introduction
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Program Overview and Objectives
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Scope and Flow of the Program (5:49)
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Let's Get to Know You! 🤩
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Setting Goals for the Course
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The Myth of the 6-Figure Business
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What is Cash Flow and Do You Need it?
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Quiz Time! What is Cash Flow and Do You Need It?
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Understanding Your Current Business Seasonality
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Before the next lesson...
Coaching Call Recordings
Operations and Systems Optimization
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Let's Make New Amigas
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The Stages of Entrepreneurship
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What's Your Current Entrepreneurship Stage?
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Quiz Time! What Are the Stages of Entrepreneurship?
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Who's Your Real Client? Understanding the Difference Between Clients and End Users
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Connecting and Understanding Your Dream Clients
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Portrait of A Customer Exercise
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Turning Client's "Not Sure" into Opportunities
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Mapping Your Client's Journey Exercise
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Let's Connect with Your Amigas
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Choosing the Right CRM
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My Favorite Tools
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Want some free Unstoppable Latina swag?
Sales Transformation
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Mapping Your Client's Transformation Journey (6:21)
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Crafting Irresistible Offers
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From Free to Premium Offerings Exercise
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Case Study: Web and Graphic Designer Consultant Value Ladder (9:27)
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Quiz Time! What are the Steps of the Value Ladder?
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Master the Clarity Call
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Creating Your FPP-Based Clarity Call Guide Exercise
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Handling Client Objections
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The Money Talk: What To Do and Not To Do
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Your Reminder...
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Crafting Your Winning Proposal
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Mastering the Art of the Proposal Follow-Up
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Activating Your Community
Level Up Your Marketing
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Understanding the Marketing Landscape
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"Laura's" Marketing Horror Story
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Your Marketing Audit Exercise
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Branding vs Marketing
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Quiz Time! Is this Marketing or Branding?
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Creating an Unstoppable Brand Story
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Brand Story Example: Unstoppable Latina
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Creating Your Unstoppable Brand Story Exercise
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Get Help from the Amigas!
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Using Social Media for Brand Visibility
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Your Content Audit
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Developing Your Content Pillars
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Your New Content Pillars
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Quick Review: Turning Leads into Champions
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From Lead Capture to Sales Conversions
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Developing your 1-Year Marketing Strategy
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BONUS: Pitching your Superpoder to the Media
