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Stuck to CEO: A Business Growth Accelerator for Unstoppable Latina Entrepreneurs
Introduction
Program Overview and Objectives
Scope and Flow of the Program (5:49)
Let's Get to Know You! 🤩
Setting Goals for the Course
The Myth of the 6-Figure Business
What is Cash Flow and Do You Need it?
Quiz Time! What is Cash Flow and Do You Need It?
Understanding Your Current Business Seasonality
Before the next lesson...
Coaching Call Recordings
Summer 2024 Cohort
Operations and Systems Optimization
Let's Make New Amigas
The Stages of Entrepreneurship
What's Your Current Entrepreneurship Stage?
Quiz Time! What Are the Stages of Entrepreneurship?
Who's Your Real Client? Understanding the Difference Between Clients and End Users
Connecting and Understanding Your Dream Clients
Portrait of A Customer Exercise
Turning Client's "Not Sure" into Opportunities
Mapping Your Client's Journey Exercise
Let's Connect with Your Amigas
Choosing the Right CRM
My Favorite Tools
Want some free Unstoppable Latina swag?
Sales Transformation
Mapping Your Client's Transformation Journey (6:21)
Crafting Irresistible Offers
From Free to Premium Offerings Exercise
Case Study: Web and Graphic Designer Consultant Value Ladder (9:27)
Quiz Time! What are the Steps of the Value Ladder?
Master the Clarity Call
Creating Your FPP-Based Clarity Call Guide Exercise
Handling Client Objections
The Money Talk: What To Do and Not To Do
Your Reminder...
Crafting Your Winning Proposal
Mastering the Art of the Proposal Follow-Up
Activating Your Community
Level Up Your Marketing
Understanding the Marketing Landscape
"Laura's" Marketing Horror Story
Your Marketing Audit Exercise
Branding vs Marketing
Quiz Time! Is this Marketing or Branding?
Creating an Unstoppable Brand Story
Brand Story Example: Unstoppable Latina
Creating Your Unstoppable Brand Story Exercise
Get Help from the Amigas!
Using Social Media for Brand Visibility
Your Content Audit
Developing Your Content Pillars
Your New Content Pillars
Quick Review: Turning Leads into Champions
From Lead Capture to Sales Conversions
Developing your 1-Year Marketing Strategy
BONUS: Pitching your Superpoder to the Media
Teach online with
Your New Content Pillars
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